I’ve helped Heathrow fly with a comprehensive rebrand and watched it blossom into a superbrand. Focussed on product launches with Canon EOS and inspired teams to snap through campaigns for IXUS, Pixma and large format printers.
Challenged convention with award winning creative for EY and delivered big ideas for PWC and KPMG. Created Finity - Sony’s 4K cinema experience, renamed Axa wealth to Utmost, turned a telecoms company to Jelly and named Physicool to tame the Dragons Den.
Other previous experience includes segmenting diverse audiences for Nespresso, breathing life into Asthma UK and dressing Liberty’s windows for ESPA. I’ve helped to launch a shopping mall for Westfield and travelled East to enable Thailand’s largest insurer to engage with millennials. Workshopped brand values for a Vietnamese bank and brought a stand-out challenger brand to the fore in the Philippines.
There’s been thousands of briefs and hundreds of pitches along the way, but I’ve always had a genuine curiosity and enthusiasm for every one, whether it was for huge enterprise clients or an experienced start-up - just like us.