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Lime Squeezy

Lime Squeezy is the new dining concept from Pranee Laurillard, founder of the Giggling Squid restaurant group. Pranee approached Outbrand at the beginning of 2020 with a new vision to bring Thailand’s casual, fast eating experience to the high streets of the UK.

The ‘Thai Kitchen’ positioning was proposed by Outbrand to accommodate the wide range of menu options from breakfast through to late evening dining. The brand was conceived and developed through lockdown with the Lime Squeezy identity adopting artistic flourishes redolent of juice being squeezed from a lime. These flourishes are unified in a brand pattern inspired by the delicate and often overshadowed lime flower. This delicate pattern is occasionally subverted by a graphical ‘lime graffiti’ visual language, emphasising the vivacious, energetic and independent nature of the restaurant and its cuisine.

Outbrand handled everything from shop façade design, menu and take-way packaging, website, staff uniform, art direction and signage. Our aim was to create a brand as exciting and as varied as the amazing Thai cuisine the restaurant serves. Thankfully our client couldn’t be happier.




A year since we were commissioned to rebrand their business, PBES have continued on an enviable upward trajectory, gaining new clients and accolades along the way. A particular highlight was taking delivery of the first UK registered Bombardier Global 7500 aircraft in April 2021. To celebrate this milestone, PBES approached Outbrand to create a short, dynamic movie to share on social channels.

As the aircraft was only at PBES’s premises for a few hours (the new owner was rightly keen to get airborne!) only one usable image was taken in its hangar. We love a creative challenge and set about making a dynamic and lively movie that made a virtue of this, whilst celebrating their fantastic achievement.



ep is a group of companies that provides consultancy, advice, design and development services, with asset management, all focused on enabling organisations to make the transition to net zero and regenerative infrastructure. They offer a diverse range of services; from researching markets for energy efficiency globally, developing new business models to help SMEs access energy efficiency and the necessary finance, conducting due diligence on behalf of investors, to designing and developing sustainable buildings.

EnergyPro had evolved as separate companies delivering different services to varying customer profiles. As more service specialisms and companies were added, the existing brand struggled to communicate their offering in a cohesive and understandable way.

Our brief was multi-faceted and far reaching. First of all we workshopped and simplified their DNA and introduced a Collective Ambition model to be more in-keeping with their purpose-driven, impact led approach. We then simplified the name to help differentiate their services and enable coherent sub-brands. It was important to reflect ep’s stewardship model, designed to ensure all stakeholders benefit in an equitable way. This drive for equality led to the creation of the equals-based logotype, flexible design system and colour palette that respected their equity and heritage in energy.



DFDS Seaways operates a network of 25 shipping routes with 50 freight and passenger ships on the North Sea, Baltic Sea and the English Channel. The passenger ships offer extensive onboard facilities with a choice of restaurants, well-appointed cabins and tax free shopping on selected routes. The UK’s recent departure from the European Union on Jan 1 2020 meant the long anticipated return of a family favourite - Duty Free. We were engaged to communicate this change in government policy and highlight the great savings on cosmetics, perfume and alcohol through instore POS, and onboard campaign concepts.

We developed a visual mechanic taken from the revised Duty Free Sea Shop logo to communicate key savings over high street shops, whilst creating a flexible templated structure for all POS elements. The campaign concept took tongue-in-cheek inspiration from sailor tattoos, with the pay-off ‘savings to remember’. This double play acted as a timely reminder that Duty Free had been reinstated and a promise that the savings made in-store were worth coming back for.



BOXXER is the fastest growing promotional company in the UK, headed up by the youngest promoter in Britain who is disrupting the scene. BOXXER’s unique format features 8-man tournaments with bouts contested and a winner crowned all in one epic night. The millennial professional boxing company behind the popular TV series Ultimate Boxxer, engaged Outbrand to reposition their brand and help them realise their ambition of being the future of boxing.

During the first Covid-19 lockdown, Outbrand redesigned and updated the BOXXER monogram, introducing radiuses and a more balanced contemporary feel, a new BOXXER logotype, colour palette and visual language to appeal to their millenial audience. Working with the team during lockdown ensured BOXXER was ready for the big-time when restrictions were relaxed. The revised BOXXER format made its debut live on BT Sport and ITV4 during the autumn of 2020, without the usual live audience in the venue. Much more is planned over the next months and years when the entertainment industry is allowed to flex its muscles once more.



One.Tray was founded in 2014 with the goal of disrupting the passenger security tray market, using the most advanced tray solution in the world. Focusing on the needs of passengers, airports and advertisers, through extensive R&D, One.Tray created a unique product and service that has been chosen by 32 airports across the globe with over of 450 million passengers a year.

Outbrand rationalised all existing visual assets, created a brand identity system to enable unified communications for new business ventures and completely revised the existing website.



As a qualified Nutritional Therapist and Level 3 PT and Group Exercise Instructor, ANNA’s ethos is about making healthy living achievable and ensuring fitness & nutrition live in perfect balance. We set to work creating a unique ANNA logotype with an single inverted ‘A’. The identity reads correctly even when viewed upside-down – a big plus when working out in front of a PT class. We created the brand promise: ‘Fitness and Nutrition in Perfect Balance’ to highlight the bespoke services offered but also to reflect the palindromic nature of the brand name.

A supporting brand pattern was developed to complement the logotype and is used digitally at present with the ambition of applying it to a bespoke studio in the coming months. We are working with ANNA to develop a merchandise portfolio and a comprehensive website to replace the current holding page.



Lockdown has had a devastating effect on the travel and tourism industry in recent months, so were delighted to provide some consultancy work for the National Caravan Council.

Our brief was to encourage more people to consider caravan and motorhome holidays when the current restrictions were lifted by underlining their innate safety. It was important to showcase how self-contained the industry offering is to increase confidence in safety and drive business to NCC members’ businesses, whether that was established parks or caravan and motorhome dealerships.

Due to the timescale and government restrictions, we needed to embrace existing imagery. Our solution was to create an ownable visual quirk of subjects stepping into the great outdoors from a bland, lockdown-inspired background. The headline treatments highlighted the many exciting ways to Stay (Safe) - in your own touring caravan or a Covid-secure park.


Ashdown Group

With so many businesses having been effected by recent events, many are now looking for new opportunities, that not only require industry insight but also invariably talent management as well. It’s one of the reasons we were so happy to collaborate with Ashdown Group in supporting both their candidates finding the right role, but also the enterprises that are encountering previously unknown market challenges.

AG identified the growing need for a support network, and with our help created OpenMinds - where industry experts and experienced business leaders are brought together to selflessly share advice and support one another.

In tandem with this, we rationalised their social media presence, initiated a thorough brand appraisal followed by a comprehensive visual language update. Replacing the rather cold black and white styling with a more colourful, inspiring suite of images offers greater empathy, and better reflects the Ashdown Group experience customers come back for time and again.


Genomics England

The Department of Health & Social Care set up Genomics England in 2013 with the aim of delivering the 100,000 Genomes Project. In October 2018, the Health Secretary Matt Hancock announced its expansion to achieve 1 million whole genomes sequenced by the NHS and UK Biobank in five years and an ambitious vision for genomic medicine in the NHS – with plans to sequence 5 million genomes over the next five years.

In order to help deliver these impressive numbers, Genomics England needed to evolve from a project oriented group, to a company. This transformation required a comprehensive employee engagement campaign to share new structures, renewed values and working practises in order to make Genomics England Future Fit.

With many stakeholders working remotely, all assets took a digital form. An inspirational 2 minute explainer movie delivered a thought-provoking rally cry to galvanise the teams, hailing past achievements whilst focusing on the future and task at hand. Supporting emails and newsletter (renamed as ‘The Lowdown’ - a deliberate shift away from more corporate sounding titles) were bespoke designed and coded for delivery.



Sylvera is a fresh startup that provides independent, accurate, regular and affordable monitoring of carbon offsets using machine learning and satellite data to track their performance. The founders approached Outbrand, understanding the importance of a strong, flexible brand identity in building awareness and customer confidence.

The 'S' brand mark is formed by the 'C' of Carbon and 'O' of Offsets coalescing. This enables dynamic use in animations and forms a solid link between the brand and its key focus. A ‘digital’ green was chosen to strengthen the machine learning proposition and create stand-out in the ‘green’ space. This is supported by the tagline ‘Carbon Offsets made real’ reflecting the fact the Sylvera brings clarity and truth to what can be a rather ethereal concept.

Although Sylvera embraces AI and machine learning, the answer to reducing carbon emissions is very much a human one. Positive candid portraits are used alongside silhouettes, displaying imagery that illustrates the geography or data-set in question. This, allied with graphical illustrations representing industry sectors with lush green habitat, is designed to provoke thought within enterprise businesses of just what their carbon offset policy is and how it is really performing.


Haslemere Food Bank

The Haslemere Food Bank was set up in 2013 to give those in need an extra helping hand with their weekly food shop. The COVID-19 pandemic led to a considerable surge in demand for food support and an increase in demand for the services they offer. Meeting that demand required a significant uplift in food donations from the wider community.

The ‘Trolley Tuesday’ concept was seen as a possible solution after some success in other towns, but with no discernible identity in place, it was crucial to create a strong brand and campaign presence to maximise donations and awareness in the town and its surrounds.

We were more than happy to provide the volunteers with a new typographic identity in the form of a shopping trolley, supported by silhouetted illustrations of the donations required. The identity can also incorporate written lists of specific foods needed when used as a main graphic in posters etc. The supporting palette was chosen so as not to conflict with supermarkets or other local stores.



PBES are leading experts in Bombardier Business Aircraft, delivering turn-key solutions and engineering excellence with a tailored approach to client service. Outbrand were approached to completely overhaul their brand to mark their 10 year anniversary. Having forged an enviable reputation amongst the most discerning and demanding individuals in private aviation, they required a brand that reflected their gravitas and standing.

On our advice, PB Engineering Services was simplified to PBES as the company’s specialisms had grown far beyond engineering, however we were careful to build on the equity the business had created over the past decade. The diamond monogram was conceived to deliver a sense of confidence and understatement whilst the ‘network pattern’ describes the company’s global reach and ‘always there’ attitude.

Every touchpoint was considered; from creating a simple but elegant web presence, aircraft-grade aluminium business cards to office branding and wayfinding. The teams were provided with branded uniforms and as well as freshly liveried vehicles.


Harod Associates

Harod Associates is an established global investigation and security company based in the heart of London, deploying a unique blend of proven investigative techniques, global contacts and cutting edge cyber technologies. Outbrand were invited to undertake a complete rebrand to better reflect the global standing and digital nature of this well respected business.

The existing ‘HA’ brand identity was dropped in favour of a clearer more direct ‘HAROD’ logotype with the original roundel reinterpreted as the ‘O’ in the word. The underline reflects not only their global reach but also represents binary ‘0 and 1’ figures that are synonymous with cyber technology. This binary element is expanded, creating a ‘digital overlay’ pattern that interacts with imagery or extends from the logotype when appropriate. Aerial imagery was chosen to give a feeling of omnipotence and global reach, whilst the colour palette and supporting fonts were updated to create a much more accessible brand in the digital space.


Jenkins Construction

An established local builder, who’s business had grown through recommendation required a complete rebrand to support the company’s aspirations.

The integration of a chevron into the ‘K’ of the new Jenkins typography creates a subliminal gable and roof. This chevron was then embraced and used across all stationery, vehicle livery and apparel to create a strong service-based visual language.


Fryer Brown

Fryer Brown offers decades of commercial expertise to help support enterprise management teams and private equity investors achieve their goals and ambitions.

A strong FB monogram was created to reflect the straight talking, clear advice offered by its founder. The addition of the full stop serves as a statement of intent and authority whilst the full business name; Fryer Brown Investments and Consulting Limited was typeset and placed vertically to mimic a growing bar graph. A circular-inspired brand artwork was created to reflect global experience and the varying spheres of influence encountered in high level enterprise management. Dark tones and copper foils add gravitas and reassurance.