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Genomics England

The Department of Health & Social Care set up Genomics England in 2013 with the aim of delivering the 100,000 Genomes Project. In October 2018, the Health Secretary Matt Hancock announced its expansion to achieve 1 million whole genomes sequenced by the NHS and UK Biobank in five years and an ambitious vision for genomic medicine in the NHS – with plans to sequence 5 million genomes over the next five years.

In order to help deliver these impressive numbers, Genomics England needed to evolve from a project oriented group, to a company. This transformation required a comprehensive employee engagement campaign to share new structures, renewed values and working practises in order to make Genomics England Future Fit.

With many stakeholders working remotely, all assets took a digital form. An inspirational 2 minute explainer movie delivered a thought-provoking rally cry to galvanise the teams, hailing past achievements whilst focusing on the future and task at hand. Supporting emails and newsletter (renamed as ‘The Lowdown’ - a deliberate shift away from more corporate sounding titles) were bespoke designed and coded for delivery.



Sylvera is a fresh startup that provides independent, accurate, regular and affordable monitoring of carbon offsets using machine learning and satellite data to track their performance. The founders approached Outbrand, understanding the importance of a strong, flexible brand identity in building awareness and customer confidence.

The 'S' brand mark is formed by the 'C' of Carbon and 'O' of Offsets coalescing. This enables dynamic use in animations and forms a solid link between the brand and its key focus. A ‘digital’ green was chosen to strengthen the machine learning proposition and create stand-out in the ‘green’ space. This is supported by the tagline ‘Carbon Offsets made real’ reflecting the fact the Sylvera brings clarity and truth to what can be a rather ethereal concept.

Although Sylvera embraces AI and machine learning, the answer to reducing carbon emissions is very much a human one. Positive candid portraits are used alongside silhouettes, displaying imagery that illustrates the geography or data-set in question. This, allied with graphical illustrations representing industry sectors with lush green habitat, is designed to provoke thought within enterprise businesses of just what their carbon offset policy is and how it is really performing.


Haslemere Food Bank

The Haslemere Food Bank was set up in 2013 to give those in need an extra helping hand with their weekly food shop. The COVID-19 pandemic led to a considerable surge in demand for food support and an increase in demand for the services they offer. Meeting that demand required a significant uplift in food donations from the wider community.

The ‘Trolley Tuesday’ concept was seen as a possible solution after some success in other towns, but with no discernible identity in place, it was crucial to create a strong brand and campaign presence to maximise donations and awareness in the town and its surrounds.

We were more than happy to provide the volunteers with a new typographic identity in the form of a shopping trolley, supported by silhouetted illustrations of the donations required. The identity can also incorporate written lists of specific foods needed when used as a main graphic in posters etc. The supporting palette was chosen so as not to conflict with supermarkets or other local stores.



PBES are leading experts in Bombardier Business Aircraft, delivering turn-key solutions and engineering excellence with a tailored approach to client service. Outbrand were approached to completely overhaul their brand to mark their 10 year anniversary. Having forged an enviable reputation amongst the most discerning and demanding individuals in private aviation, they required a brand that reflected their gravitas and standing.

On our advice, PB Engineering Services was simplified to PBES as the company’s specialisms had grown far beyond engineering, however we were careful to build on the equity the business had created over the past decade. The diamond monogram was conceived to deliver a sense of confidence and understatement whilst the ‘network pattern’ describes the company’s global reach and ‘always there’ attitude.

Every touchpoint was considered; from creating a simple but elegant web presence, aircraft-grade aluminium business cards to office branding and wayfinding. The teams were provided with branded uniforms and as well as freshly liveried vehicles.


Harod Associates

Harod Associates is an established global investigation and security company based in the heart of London, deploying a unique blend of proven investigative techniques, global contacts and cutting edge cyber technologies. Outbrand were invited to undertake a complete rebrand to better reflect the global standing and digital nature of this well respected business.

The existing ‘HA’ brand identity was dropped in favour of a clearer more direct ‘HAROD’ logotype with the original roundel reinterpreted as the ‘O’ in the word. The underline reflects not only their global reach but also represents binary ‘0 and 1’ figures that are synonymous with cyber technology. This binary element is expanded, creating a ‘digital overlay’ pattern that interacts with imagery or extends from the logotype when appropriate. Aerial imagery was chosen to give a feeling of omnipotence and global reach, whilst the colour palette and supporting fonts were updated to create a much more accessible brand in the digital space.


Jenkins Construction

An established local builder, who’s business had grown through recommendation required a complete rebrand to support the company’s aspirations.

The integration of a chevron into the ‘K’ of the new Jenkins typography creates a subliminal gable and roof. This chevron was then embraced and used across all stationery, vehicle livery and apparel to create a strong service-based visual language.


Fryer Brown

Fryer Brown offers decades of commercial expertise to help support enterprise management teams and private equity investors achieve their goals and ambitions.

A strong FB monogram was created to reflect the straight talking, clear advice offered by its founder. The addition of the full stop serves as a statement of intent and authority whilst the full business name; Fryer Brown Investments and Consulting Limited was typeset and placed vertically to mimic a growing bar graph. A circular-inspired brand artwork was created to reflect global experience and the varying spheres of influence encountered in high level enterprise management. Dark tones and copper foils add gravitas and reassurance.