PBES are leading experts in Bombardier Business Aircraft, delivering turn-key solutions and engineering excellence with a tailored approach to client service. Outbrand were approached to completely overhaul their brand to mark their 10 year anniversary. Having forged an enviable reputation amongst the most discerning and demanding individuals in private aviation, they required a brand that reflected their gravitas and standing.
On our advice, PB Engineering Services was simplified to PBES as the company’s specialisms had grown far beyond engineering, however we were careful to build on the equity the business had created over the past decade. The diamond monogram was conceived to deliver a sense of confidence and understatement whilst the ‘network pattern’ describes the company’s global reach and ‘always there’ attitude.
Every touchpoint was considered; from creating a simple but elegant web presence, aircraft-grade aluminium business cards to office branding and wayfinding. The teams were provided with branded uniforms and as well as freshly liveried vehicles.
Harod Associates is an established global investigation and security company based in the heart of London, deploying a unique blend of proven investigative techniques, global contacts and cutting edge cyber technologies. Outbrand were invited to undertake a complete rebrand to better reflect the global standing and digital nature of this well respected business.
The existing ‘HA’ brand identity was dropped in favour of a clearer more direct ‘HAROD’ logotype with the original roundel reinterpreted as the ‘O’ in the word. The underline reflects not only their global reach but also represents binary ‘0 and 1’ figures that are synonymous with cyber technology. This binary element is expanded, creating a ‘digital overlay’ pattern that interacts with imagery or extends from the logotype when appropriate. Aerial imagery was chosen to give a feeling of omnipotence and global reach, whilst the colour palette and supporting fonts were updated to create a much more accessible brand in the digital space.
An established local builder, who’s business had grown through recommendation required a complete rebrand to support the company’s aspirations.
The integration of a chevron into the ‘K’ of the new Jenkins typography creates a subliminal gable and roof. This chevron was then embraced and used across all stationery, vehicle livery and apparel to create a strong service-based visual language.
Fryer Brown offers decades of commercial expertise to help support enterprise management teams and private equity investors achieve their goals and ambitions.
A strong FB monogram was created to reflect the straight talking, clear advice offered by its founder. The addition of the full stop serves as a statement of intent and authority whilst the full business name; Fryer Brown Investments and Consulting Limited was typeset and placed vertically to mimic a growing bar graph. A circular-inspired brand artwork was created to reflect global experience and the varying spheres of influence encountered in high level enterprise management. Dark tones and copper foils add gravitas and reassurance.