There’s good reason to feel that B2B and B2C marketing has blurred together somewhat in recent years - we’re all human after all and respond to similar nudges and opportunities whether buying for business or ourselves. However, there remains key differences and less apparent nuances that can be leveraged to meet those all important KPI’s.
B2B Customers don’t just buy what you do, they buy why you do it too. Authenticity and accountability are key in delivering buyer positivity and are critical ingredients for brand engagement and sales activation. You’re accountable, we’re accountable – there’s nowhere to hide. Your audience may be more ‘time poor’ than ever before, but that doesn’t excuse poor creative strategy and implementation getting in the way of championing your brand. Strategic planning provides businesses with the roadmap they need to pursue specific targets and performance goals, delivering customer value. We love our clients to be successful, and will support you in avoiding the often unseen pitfalls before implementation.
Of course we love big budgets too, where we can leverage various platforms on and offline across multiple channels, but in reality everyone is getting squeezed, so the importance of turbo-charging modest budgets has never been more real.
How should a B2C business address that invisible but very tangible boundary between itself and its customers?
Empathy, authenticity and killer content all play a part, but being likeable is hard to beat.
We’re not talking vanilla one-size-fits-all here. If being disruptive is your thing (and it’s right strategically) we’ll make sure it happens, but you still have to build a meaningful relationship with your desired audience to be successful.
Outbrand turns customer insight into your competitive advantage. We’ll use creativity, persuasion and passion to ensure every one of your customers feels valued and willing to engage. Put the customer at the heart of what you do, talk with humanity and back that up with stand-out creative and you can foster meaningful conversations and relationships that last.
In the past few years organisations have landed on the importance of employee engagement. We’ve personally worked with many businesses over the years who are investing much more in this area - It’s an incredibly powerful tool for driving and sustaining positive change.
If you want your brand to be truly successful, you need to ensure your employees are motivated, have belief in what they’re doing, feel respected and be encouraged to look after themselves. Everyone wants to do a good job and be praised for it, so keeping your staff engaged in their roles and your business is only going to pay dividends all round. Ensuring your brand values drives a desired behaviour internally, which helps to amplify those values externally through brand evangelists you’ll create within your organisation - greater engagement creates greater loyalty.
You’ll have different internal objectives, it could be the company vision being understood by the whole organisation, the latest campaign or initiative launching successfully, or simply for staff to share in a particular strategic journey. Our advice? - bring them on that journey with you, after all - a one-person conga really doesn’t look like much of a party!